Mamu was born from a simple, unapologetic truth: we’re done dressing for everyone else. Founded by fashion veteran Barbara Horspool, former Fashion Buying Director at The White Company and Jigsaw, Mamu is rewriting the rules of ageless style, with softness, power, and sass.
Barbara and her daughters created Mamu to show that women of every age deserve a wardrobe that works as hard as they do, then wraps them in a hug when they finally stop. This isn’t just loungewear, it’s the outfit you wear when the laptop closes, the set that makes you feel like you again and the fabrics that helps you exhale.
From sofa to street, sleep to self-celebration, Mamu moves with you. These pieces feel good, look better, and whisper: “You first, always.”
Go ahead. Get selfish. This is your moment.
