Mamu: The Goddess Behind the Name (and the Dream Behind the Brand)

Every brand has a beginning. Ours started with a name: Mamu.

Soft. Strong. A little mysterious. But what you might not know is that Mamu isn’t just a beautiful word, she’s a goddess. In ancient Mesopotamian mythology, Mamu is the goddess of dreams and sleep, the guardian of the space between worlds.

She didn’t rule with thunder or fire. She ruled with softness. Stillness. Subtle, sacred power. The kind of power that happens in quiet moments. The kind that lives in rest.

Although there is no visual representation of her, when I first came across her name, something clicked. Because at Mamu, we believe that rest isn't a pause, it's a portal. A place where we return to ourselves. Where we heal and dream up who we’re becoming next. And that’s exactly what we wanted our brand to be.

Not just a collection of beautiful clothes, but a ritual. A space. A feeling.

Mamu is more than pyjamas. She’s a permission slip to slow down. To wrap yourself in softness that doesn’t ask for anything in return. To breathe deeply, to wander, to dream with eyes open or closed.

We design every piece with that intention:

• Soft modal jerseys that drape like a second skin
• Brushed cottons that feel like you never left the sheets
• Ribbed modal jeresy knits and organic stretch silks silks that support your body and spirit, softly
• Shapes that move with you, in sleep, in stillness, in imagination

Because we know that the way you dress at your most vulnerable, when the world is quiet and you’re just you, matters. Maybe more than anything else.

Why Mamu? Because she reminds us that dreams are sacred. That comfort is powerful. That the quietest moments are often the most transformational. And really, what better name for a brand made to help you come home to yourself?

So next time you wrap up in your Mamu pieces, know this:

You're not just dressing for the night. You’re dressing for the dream.