Let me start with a confession: I’m obsessed with texture. Always have been.
I was that kid who’d put down a cute dress if it so much as whispered scratchy. Decades later, that same mindset runs through everything we create at Mamu. Because when it comes to restwear, softness isn’t just a bonus, it’s non-negotiable.
But finding fabrics that are soft and stay soft? That stretch with you, breathe with you, and don’t dig into your most delicate places? That took some serious testing. (The kind that involves lounging, snacking, stretching, and a few impromptu naps).
Here’s what made the cut and why your body will thank you.
Soft Modal: The Queen of “Omg, Feel This”
Let’s just say it: modal jersey is a dream. Made from beech tree fibres, it’s buttery-soft, breathable, and has just the right amount of stretch. It glides over your body without grabbing or clinging, and absolutely never shifts into places it shouldn’t (you know the ones). You’ll find it in our Oversized Retro Shirt, and dreamy Grey Soft Touch Pyjama Set, the pieces you put on “just for a minute” and end up wearing all day.
Hight Performance Stretch Cotton: Hugged, Not Squeezed
Sometimes, you want a little structure. A gentle hold. A fabric that smooths without suffocating and that’s exactly why we fell in love with our signature stretch cotton. It’s soft and breathable, with a built-in bounce that makes every movement feel effortless. You’ll find it in our Kick Flare Leggings and Wrap over V-Neck Top, pieces that hug in the right places without ever crossing into clingy. Think of it as your body’s best friend: supportive, forgiving, and totally on your side.
Brushed Cotton: Your Sunday Morning in Fabric Form
Used in our Blue Striped Pyjama Set, brushed cotton is lightweight, breathable, and has a soft fuzziness that feels like slipping into bed, only more stylish. It gives you that cosy warmth without bulk, perfect for slow mornings, spontaneous naps, or that sacred 5pm-to-bedtime window when you're technically still “dressed.”
Wool and Alpaca Blends: Robe-Level Comfort, Real-Life Style
You know that feeling when you wrap yourself in something so light and soft it almost floats? That’s the magic of alpaca blends. Our wool and bushed alpaca styles feel impossibly luxe while staying featherlight. Warm, elegant, and polished enough to wear out for a coffee but we won’t blame you if they never make it past the sofa.
Organic Stretch Silk: The Crown Jewel of Softness
Pure silk, in all its liquid-smooth glory, is reserved for those moments when you want to feel really elevated, even if you’re just lounging in bed. We’ve blended it with a hint of stretch for comfort that moves with you (because rigid silk? No thanks). You’ll find it in our Silk Joggers, and contemporary Pyjama Sets, the ones that blur the line between restwear and luxury.
Cashmere: The Softest Whisper
If modal is buttery and silk is liquid, cashmere is a soft, warm whisper. Spun from the fine undercoat of cashmere goats, it’s one of the most coveted fibres in the world for a reason, it’s incredibly lightweight yet unbelievably warm, and it only gets softer with time. We use it in pieces designed for those moments when you want to feel cocooned but never weighed down. Think long, slow evenings or chilly mornings when only the gentlest touch will do.
At Mamu, we don’t believe in compromising softness for style, or vice versa. Every fabric we use has been touched, tested, slept in, and stretched out to make sure it earns its place in your wardrobe. Because when your clothes feel this good, you carry yourself differently. Softer. Freer. More like you.
And that’s the whole point, isn’t it?
Stay cosy,
Barbara x
Founder of Mamu
Behind the Fabric: How I Found the Softest Materials on Earth
Let me start with a confession: I’m obsessed with texture. Always have been.
I was that kid who’d put down a cute dress if it so much as whispered scratchy. Decades later, that same mindset runs through everything we create at Mamu. Because when it comes to restwear, softness isn’t just a bonus, it’s non-negotiable.
But finding fabrics that are soft and stay soft? That stretch with you, breathe with you, and don’t dig into your most delicate places? That took some serious testing. (The kind that involves lounging, snacking, stretching, and a few impromptu naps).
Here’s what made the cut and why your body will thank you.
Soft Modal: The Queen of “Omg, Feel This”
Let’s just say it: modal jersey is a dream. Made from beech tree fibres, it’s buttery-soft, breathable, and has just the right amount of stretch. It glides over your body without grabbing or clinging, and absolutely never shifts into places it shouldn’t (you know the ones). You’ll find it in our Oversized Retro Shirt, and dreamy Grey Soft Touch Pyjama Set, the pieces you put on “just for a minute” and end up wearing all day.
Hight Performance Stretch Cotton: Hugged, Not Squeezed
Sometimes, you want a little structure. A gentle hold. A fabric that smooths without suffocating and that’s exactly why we fell in love with our signature stretch cotton. It’s soft and breathable, with a built-in bounce that makes every movement feel effortless. You’ll find it in our Kick Flare Leggings and Wrap over V-Neck Top, pieces that hug in the right places without ever crossing into clingy. Think of it as your body’s best friend: supportive, forgiving, and totally on your side.
Brushed Cotton: Your Sunday Morning in Fabric Form
Used in our Blue Striped Pyjama Set, brushed cotton is lightweight, breathable, and has a soft fuzziness that feels like slipping into bed, only more stylish. It gives you that cosy warmth without bulk, perfect for slow mornings, spontaneous naps, or that sacred 5pm-to-bedtime window when you're technically still “dressed.”
Wool and Alpaca Blends: Robe-Level Comfort, Real-Life Style
You know that feeling when you wrap yourself in something so light and soft it almost floats? That’s the magic of alpaca blends. Our wool and bushed alpaca styles feel impossibly luxe while staying featherlight. Warm, elegant, and polished enough to wear out for a coffee but we won’t blame you if they never make it past the sofa.
Organic Stretch Silk: The Crown Jewel of Softness
Pure silk, in all its liquid-smooth glory, is reserved for those moments when you want to feel really elevated, even if you’re just lounging in bed. We’ve blended it with a hint of stretch for comfort that moves with you (because rigid silk? No thanks). You’ll find it in our Silk Joggers, and contemporary Pyjama Sets, the ones that blur the line between restwear and luxury.
Cashmere: The Softest Whisper
If modal is buttery and silk is liquid, cashmere is a soft, warm whisper. Spun from the fine undercoat of cashmere goats, it’s one of the most coveted fibres in the world for a reason, it’s incredibly lightweight yet unbelievably warm, and it only gets softer with time. We use it in pieces designed for those moments when you want to feel cocooned but never weighed down. Think long, slow evenings or chilly mornings when only the gentlest touch will do.
At Mamu, we don’t believe in compromising softness for style, or vice versa. Every fabric we use has been touched, tested, slept in, and stretched out to make sure it earns its place in your wardrobe. Because when your clothes feel this good, you carry yourself differently. Softer. Freer. More like you.
And that’s the whole point, isn’t it?
Stay cosy,
Barbara x
Founder of Mamu